We’ve always wondered what all the fuss was about when it comes to Brighton SEO, so this year we made a concerted effort to find out for ourselves…and it immediately became clear – Brighton SEO didn’t let us down. Brighton SEO is the UK’s leading annual Search Engine Optimisation (SEO) must attend trade show. Attendees come from around the World to be there and is regularly attended by the likes of Google, Bing and a plethora of SEO personalities.
Here’s the Brighton SEO Review…
Some of the reasons why it’s worth the trip down to Brighton SEO:
1. The number of Market Stalls set out versus the number of talks
As with many trade shows Brighton SEO had its fair share of market stalls for the SEO B2B community to sell their wears. However, the fundamental difference here is the ratio of stalls set out versus the number of talks available. To be exact, the ratio is 1:1 and that’s excluding the Keynote Speaker, Gary Illyes from Google.
2. The quality of the Brighton SEO talks
Many of the speakers were sponsors for the event so there’s always going to be an element of self-promotion (as is their right!). However, I would definitely say it was significantly less so at here. Some of the talks are as you would expect, but equally there were some talks which were extremely useful, and here’s why:
- Sharing. Some were completely removed the ‘Mist & Mirrors some agencies like to portray tojustify their worth’ and was therefore, in essence, just plain ‘useful & practical’ information which was easy to apply
- Inspiring & motivational. Guiding the audience through what the future looks like in terms of: technology, what will be the expected standard from Search Engines and how to mould your CV for the best Digital Jobs
- Vast. The breadth of talks was vast and still appropriate. Although we all had specific talks we wanted to attend we all agreed we would be happy in almost all of them as they were all relevant
- Favourites. Our favourite talks were: [Search Engine] Ranking factors, [The] Future of Search, Onsite [quick SEO wins], Chatbots, Technical SEO and Gary Illyes Chat with Google
3. The VIBE of Brighton SEO
As soon as you arrive there’s an immediate buzz of energy and everyone is there to learn, engage and enjoy it. Brighton SEO know this and fuel it. Beers are offered early afternoon at the stalls, but that’s just the warm up. With a large number of activities set up at lunchtime and in the evening there’s a great VIBE from start to finish…and the VIBE means the coming together of SEO’s and natural networking. Again something most trade shows really struggle with.
4. Confidence Booster
Sometimes you need to sensor check whether you’re up to speed on your SEO, especially if you consider yourself to be an SEO Specialist. When leaving Brighton SEO this certainly felt the case: all our clients websites are HTTPS, Local Search is a key part of many of the strategies we deliver and Mobile friendly is standard (as it should be). Naturally you will always learn something new too.
Will we be going next year? We certainly plan to. It is popular though, and for a very good reasons. Free tickets are like gold dust as they go within the morning they become available. If you do a Bright SEO course, you will be able to get a ticket, and the courses are good…so why not.
Hopefully see you down on the Brighton coast this time next year, the beers will be on someone, that’s for sure!
2020 and beyond…
Just an update from us at Relton Associates: the COVID-19 pandemic has effected a lot of trade shows. Brighton SEO though is not one to be concerned about; they have an impressive array of courses, some are even free to attend. As you would expect from a World leader. Check out Brighton SEO’s latest here…