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Brighton SEO Review – What’s all the fuss about?

We’ve always wondered what all the fuss was about when it comes to Brighton SEO, so this year we made a concerted effort to find out for ourselves…and it immediately became clear – Brighton SEO didn’t let us down. Brighton SEO is the UK’s leading annual Search Engine Optimisation (SEO) must attend trade show. Attendees come from around the World to be there and is regularly attended by the likes of Google, Bing and a plethora of SEO personalities.

Here’s the Brighton SEO Review…

Some of the reasons why it’s worth the trip down to Brighton SEO:

1. The number of Market Stalls set out versus the number of talks

As with many trade shows Brighton SEO had its fair share of market stalls for the SEO B2B community to sell their wears. However, the fundamental difference here is the ratio of stalls set out versus the number of talks available. To be exact, the ratio is 1:1 and that’s excluding the Keynote Speaker, Gary Illyes from Google.

2. The quality of the Brighton SEO talks

Many of the speakers were sponsors for the event so there’s always going to be an element of self-promotion (as is their right!). However, I would definitely say it was significantly less so at here. Some of the talks are as you would expect, but equally there were some talks which were extremely useful, and here’s why:

Brighton SEO On Stage

Brighton SEO On Stage

  • Sharing. Some were completely removed the ‘Mist & Mirrors some agencies like to portray tojustify their worth’ and was therefore, in essence, just plain ‘useful & practical’ information which was easy to apply
  • Inspiring & motivational. Guiding the audience through what the future looks like in terms of: technology, what will be the expected standard from Search Engines and how to mould your CV for the best Digital Jobs
  • Vast. The breadth of talks was vast and still appropriate. Although we all had specific talks we wanted to attend we all agreed we would be happy in almost all of them as they were all relevant
  • Favourites. Our favourite talks were: [Search Engine] Ranking factors, [The] Future of Search, Onsite [quick SEO wins], Chatbots, Technical SEO and Gary Illyes Chat with Google

3. The VIBE of Brighton SEO

As soon as you arrive there’s an immediate buzz of energy and everyone is there to learn, engage and enjoy it. Brighton SEO know this and fuel it. Beers are offered early afternoon at the stalls, but that’s just the warm up. With a large number of activities set up at lunchtime and in the evening there’s a great VIBE from start to finish…and the VIBE means the coming together of SEO’s and natural networking. Again something most trade shows really struggle with.

Brighton SEO Entrance

The Entrance of Brighton SEO

4. Confidence Booster

Sometimes you need to sensor check whether you’re up to speed on your SEO, especially if you consider yourself to be an SEO Specialist. When leaving Brighton SEO this certainly felt the case: all our clients websites are HTTPS, Local Search is a key part of many of the strategies we deliver and Mobile friendly is standard (as it should be). Naturally you will always learn something new too.

 

Next Year?

Will we be going next year? We certainly plan to. It is popular though, and for a very good reasons. Free tickets are like gold dust as they go within the morning they become available. If you do a Bright SEO course, you will be able to get a ticket, and the courses are good…so why not.

Hopefully see you down on the Brighton coast this time next year, the beers will be on someone, that’s for sure!

Brighton SEO & Relton Associates

Brighton SEO & Relton Associates

 

Top 10 areas tahat every Search Engine Optimisation (SEO) report should cover

10 areas every Search Engine Optimisation (SEO) report should cover

10 areas every Search Engine Optimisation (SEO) report should cover.

There are 10 areas every Search Engine Optimisation (SEO) report should cover. If you’re engaging with an agency or consultancy like Relton Associates the list below will act as a guide as to what you should expect. Everyone will have a different way of presenting information, but the list below can be used as a quick reference to ensure no crucial areas have been missed.

1. Executive Summary

For senior directors, business owners or chief digital/technical officers, or similar. They will not want to read through 20-50 pages of an SEO report, nor probably have the time. Hence the Executive Summary offering up a snapshot of what needs to be done and the main priorities.

2. Understanding

Confirming back to the client you have understood the brief is critical and stops you missing important areas, which are of particular interest to the client. The consultancy/agency should be sensor checking this from the very outset ensuring they’re on track. The client may have a particular interest in foreign search engines or Social Media.

3. A Plan/Methodology

An explanation of how the SEO report has been conducted and the methodology used. This adds credence to the report as it shows you have gone about the research in an appropriate manner and used the correct tools to draw the correct data required to make sound recommendations.

4. Content

On-page Content addresses the text and the structure of articles and will always make reference to keywords and keyphrases. Additionally, the report should highlight any areas of the website containing duplicate content and recommendations for how to eradicate this. Page titles and image size should be covered amongst many other areas.

Off-page Content addresses the structure of the on-page content and how it is supported behind the scenes. Particular reference will be paid to H tags and META data, it’s structure and how it holistically amplifies your on-page SEO.

5. Technical

Looks at how well your Google Accounts are set up and whether you are adhering to the relevant Search Engines ‘check lists’. It’s important to remember it’s not just about Google (although largely it is in the UK) but also Bing (USA), Yandex (Russia) and other search engines in other territories. Site speed, page load times and responsive design are among many other areas, which should be looked at.

6. Linking

A full SEO report will always assess how easy a website is for users and search engines to navigate. Therefore, it should include a review of the number of internal links within your site and highlight if there are any broken links. It will also look for the number and quality of backlinks coming to your site, which has always been an extremely strong external indicator to search engines of how relevant your content is to the outside World.

7. Recommendations

Each and every section should be followed with a recommendation. A way to address the issues you have and in simple terms that are easy to understand. If you are under performing in an area of SEO then the recommendation should clearly layout what you need to do to go and fix it.

8. KPI’s

If your going to work on SEO you need to measure the success you’re having. How else will you know how successful you are and whether the changes you are making are having a positive and desired effect. A set of KPI’s will support you in doing this

9. Additional Resources

This is one of the most important elements of a report as it provides the ‘tools’ to be able to assist in implementing the SEO recommendations you’ve been given. You can expect a list of priorities so you know which recommendations to tackle first. You can also expect checklists and examples where relevant

10. Appendices

And finally, often formed of reports that have been run across your site and a plethora of xlxs spreadsheets. It can also contain screenshots and reports run that were not relevant enough for the report itself.

If you would like to find out more about SEO reporting then why not Contact Us here. If you have found the above article useful or if you feel something could be added then please feel free to comment below too