Social Media & Search Engine Optimisation (SEO) in Conflict
First came NATO’s exercise ‘Trident Jaguar’ in spring of 2015 followed by exercise ARRCade Fusion in Latvia in the latter part of the year. Both exercises focused on Social Media monitoring, gathering information and influencing within the sphere of operations.
Using Social Media monitoring tools to identify various conversations, positive and negative, around specified keywords and topics. Here’s some of the reasons why NATO is looking to monitor topics on social media;
- their adversary will use social media; to confuse the population, spread propaganda and to influence others…and it is crucial you know what is being discussed online, what they’re trying to achieve and gather information
- to measure whether your intended message has ‘reached’ its Target Audience and whether it has been carried even further (sharing or re-tweets are good examples)
- to ascertain what topics and conversations are trending and relevant to a population within your area of operations to determine if you want to join conversation or not
By monitoring social media: you are able to identify individuals & groups to influence, message or even just inform, because you have identified a ‘thirst or need for information’.
Early in 2016 Relton Associates has been working with McKenzie Intelligence Services and New Century in supplying training to elements of the Iraqi Military in Bagdad, on behalf of the USMC. In the battle to crush ISIS (Daesh) it is clear social media and influencing online perceptions is critical to the success of the Iraqi Military…an
d the Iraqi Military is embracing this with gusto.
Relton Associates also supported in training Iraqi Officer’s and troops in Search Engine Optimisation (SEO), Audience Analysis for Targeted messaging, how to use GoPro and other lessons relevant to winning the battle against ISIS (Daesh).
Social Media monitoring is regularly carried out by some of the biggest global brands. Christmas 2015 saw John Lewis use a social media monitoring agency to measure the success of their predominately twitter focused Christmas Advert. Companies are now using Social Media monitoring for various reasons.
Namely to manage Brand Reputation and to measure success of their various campaigns
If you would like to know more about Social Media monitoring why not drop us a line?