Relton Associates go International with IBM and CIM
Relton Associates provided a keynote speaker for IBM at a Cyprus Institute of Marketing (CIM) event on December 9th 2015. Covering ‘All things Digital – Creating Business Strategy built around analytical data and results’.
There’s nothing more satisfying then delivering a talk on a topic so close to our hearts, and helping CMO’s, CTO’s, CDO’s and Marketeers from all walks of business with some creative ideation that positively increases the bottom line.
The biggest satisfaction is seeing lights go in fellow marketeer’s heads as your speaking. Seeing your audience frantically writing down something that has caught their attention. This particular talk was based around KPI’s and case studies, real examples of success. Above all, it removed some of the ‘cloak and dagger’ mystery around how to achieve results in various areas of digital marketing. Especially how to measure success, and not just through traditional KPI’s which focus on sales. We also looked at Brand Reputation Management and how to control and influence where and how your brand appears online. This included Social Media and what is being said about your brand (and how to influence it positively), and, how to stop your brand’s products appearing on Amazon and other market places should you not want them there.
Sometimes you’re not sure if your audience are engaged and whether the case studies presented are anything new. On this occasion we were rewarded by guests taking pictures of the presentation which is extremely encouraging. Evidence that what you’re bringing to the table is relevant, understood and above all ‘useful’.
If any of the mentioned topics are of interest to you why not drop us a line?