How much Blogging is the right amount?
For my first Blog I feel the need to talk about blogging. Why…because I’ve been having an internal debate with myself about ‘how much blogging’ is the right amount of blogging. The debate didn’t take too long to be honest and I came to a conclusion rather swiftly.
I will be blogging only when I have something interesting & topical to blog about, something useful & empowering to say, or, I’m in the mood for a really good rant! With that in mind hopefully you will find my blog posts relevant, worthy and even fun to read. Just as important, google and other search engines will also like my content and hopefully you will ‘find them’ through the search engines. Search engines love good quality content.
Blogging is an excellent way to boost your websites SEO (Search Engine optimisation) and you should probably blog more often then I intend to…if SEO is one of your main goals. My goal is to not just SEO focused though. The aim of my website is three fold:
1) Build a website myself – I have project managed the build of many websites, some bespoke, some with ‘off the shelf’ CMS (Content Management Systems) and some very large and impressive e-commerce stores…but I have never done it myself from scratch and I wanted to learn (sign of a true digital geek apparently).
2) To grow my Digital Consultation business – I have a portfolio for Branding and ‘off-line’ marketing but not for online. What better way to show your understanding of the digital landscape then by presenting them in the format which mirrors what you claim you can do for someone else.
3) To empower visitors with information about the Digital World – Nothing frustrates me more then an SEO company that charges you £10K per month for work I know costs £500. Hopefully I will be able to pass on some of my learnings to you, my visitor, on many of the digital marketing and acquisition channels.
Having said all that, it is nice to have a platform to express yourself and the businesses ideas…what can possibly go wrong?