HTTPS Warning Site Not Secure

HTTPS This Connection is Untrusted – Get me out of here!

HTTP websites are considered untrusted

HTTP websites are considered untrusted

HTTPS This Connection is Untrusted – Get me out of here! Have you seen this message before, worst still is your website displaying this message when visitors try to visit it? From a Brand reputation point of view this is extremely damaging. Not only that, your bounce rate will be through-the-roof, and it needs addressing as soon as possible. The good news is it’s easy to fix.

 

The difference between HTTP and HTTPS

This issue arises because the website you’re visiting (or your own website) is HTTP and not secure. The additional ‘S’ on HTTP stands for ‘secure’. You need to buy an SSL certificate and have your webmaster install it correctly. It shouldn’t take long for them to install it and an SSL is approximately £50 – £90.

 

Example for a HTTPS secured website

Reltonassociates.co.uk is a good example for a HTTPS secured website

 

How HTTPS effects your Search Engine Ranking Position (SERP)

Currently other websites will be deemed more secure and this is therefore reflected positively in SERPs over websites that are not deemed secure. Better SERP means greater organic visits and almost always a higher goal conversion rate.

But there’s more…from July 2018 Google and other search engines will punish you in the search results if you’re website is not secure. Until this time we can only speculate how harsh any punishment will be, but I would expect it would mean you may drop off the search results completely.

HTTPS and GDPR

The World Wide Web is vast and often unsecure. Sadly, data breaches are becoming far too regular. With the likes of even Yahoo!, Facebook and Twitter falling foul. The European General Data Protection Regulation (GDPR) embraces ‘Security by Design’ and having the HTTPS padlock is one more step towards being GDPR compliant.

HTTPS Summary

Ultimately your website needs to be HTTPS. If you are visiting someone else’s website and it is showing as not secure, then you really should ‘get out of there’! Whatever you do, you shouldn’t click on ‘understand the risks’ and never don’t hand over any data on an unsecure website.

3D technology without glasses

3D Screen Technology without Glasses

3D Screen Technology without Glasses – Give yourself the Advantage

Imagine you’re at the World Trade show for your industry and trying to stand out from the crowd. How do you differentiate from all the other stands? How do you grab attention? How do you project your brand as Cutting Edge above your competitors? What do you have the other brands don’t have? We can provide the answer… 3D Screen Technology without Glasses.

Now your audience cannot pass without noticing your brand. It is quite literally ‘eye-catching’.

Imagine an action shot here in 3D

Imagine an action shot here in 3D – Give yourself the Advantage

About the 3D product of the future

Relton Associates has access to some very new technology that would suit Stand-out High End brands. We have the ability to show film in 3D, without the need for 3D glasses. The technology is in the Screens (mobile phones to big/multiple screens for concerts & shows), the Software that supports it and knowledge & expertise on how to use this technology to produce film. But it doesn’t end there, we have access to drones strong enough to pull a water skier through the waves, to silent running motorbikes to film the perfect smooth moving super car gliding round the mountain passes in 3D.

Where do we see this 3D Screen Technology?
Imagine being given a Coca-Cola in 3D

Imagine being given a Coca-Cola in 3D

We know this technology is sought after in the luxury car market, especially for World shows such as The Geneva International Motor Show or The Salon Privé Supercar Show.

There are other potential markets like; Concerts and Events, Corporate World Sports Events, Military hardware events/shows and Premium Marketing Agencies looking to acquire an advantage for their clients. All seeking to make a real impression on their desired Target Audience.

Relton Associates can give your brand this advantage. We will deliver from start to finish 3D technology and production without the need for glasses. Delivering storyboarding, scripting, shooting, editing, final cut, monitors & video walls, full installation with complete back up support to anywhere in the World.

However, each bespoke delivery is exactly that, completely bespoke. For example; you may wish your own producer/team to deliver the story boarding, script and to manage the production and just use the glasses free 3D technology with its professional team in support. We can make this happen and deliver the elements of expertise that you need. Allowing you to plug-in just what you require, complementing your team’s set up.

Amplify your brand image with Cutting Edge Technology

Gesturing to control 3D screen

Bespoke also means branded hardware in your desired livery, touch screen or even being able to influence what is shown on screen through ‘gesturing’. This amplifies and re-enforces your brands cutting edge up-to-date technological outlook. Adding even further value to the proposition of glasses free 3D technology in your hands.

Based in the Home Counties and London, delivering Globally. If you are looking for your Brand or a client’s brand to stand out from the crowd and make a truly eye-catching impression then get in touch immediately. Exclusivity is an option, subject to availability.

Relton Asscociates delivers Brand Awesomeness – Give yourself the Advantage.

Get in touch now, complete our contact form or call us on +44 (0)20 3745 2505.

Update  – The Evidence is Clear – 30% more Sales due to 3D tech

3D glasses free technology in action

3D glasses free technology in action

…And in addition to the above blog here’s an update. We now have some

conclusive evidence confirming 3D glasses free technology is making a significant impact. In Solna Business Park, Stockholm featured a wooden Chiquita branded stand selling bananas with a 3D Glasses Free auto-stereo screen.

After 6 months Chiquita reported an impressive increase in sales of 30%. This evidence supports the University of Tilberg’s research, partnered with Red Bull  who tested 3 scenarios in stores; no screen, a 2D screen and a Glasses Free 3D screen.

The research data confirmed customers on average looked at the 3D screen 3 seconds longer then the 2D screen, translating to 45% increase in attention and a 75% increase compared to no screen at all.

The real breakthrough for Red Bull was an increase in sales in petrol stations by another impressive 8.5%

3D technology without glasses

Imagine the future – 3D world seen with your own eyes

 

From Zero to e-commerce Hero case study

From Zero to e-commerce Hero case study

In a recent case study, ‘From Zero to e-commerce Hero’, Relton Associates highlights the e-commerce success of one of its top clients. Projected to comfortably achieve an impressive annual turnover of over £1m from just £11Kpa from it’s online web portfolio this year.

The case study walks you through how it was achieved and some of the strategy behind the success. It includes European expansion, Market Places like Amazon & eBay, and some innovative postal solutions to streamline internal warehouse processes.

Automation is another key contributor within the case study. Ensuring the web portfolio is efficient and free from human error as possible.

And….There was no large cash injection either. Find out more by reading the From Zero to e-commerce Hero case study here

Automation on Amazon with Net Despatch - a UK First

Automation on Amazon with Net Despatch (first for UK)

First in the UK for Amazon product despatch automation. In the next couple weeks we’ll be launching a first in the UK which will streamline the warehouse fulfilment process and save our client a lot of time.

With a new ‘plugin’ supplied by Net Despatch to our middleware, we’re able to automatically allocate postage to each order from pre-defined package rules (less chance of human error). This creates automated package labelling printed straight from the printer ready for Royal Mail to scan and send (includes Royal Mail’s QR codes and easily scannable labels).

Not only that, but it also automatically allocates tracking numbers to all orders, allowing you to mark all orders as ‘despatched’ en masse from the middleware dashboard. This process is applicable to all the client’s marketing channels. These marketing channels include; Amazon, Magento stores [x2 websites] and eBay.

Another big benefit is it gives ‘real time’ despatch information. If the order’s been cancelled we know immediately and can then manage our customer service far more accurately and with speed.

No more: multiple printing of labels, manual intervention, manually marking products as despatched, typing in addresses or inputing of tracking numbers. Now that has to be good news!

I have a very good feeling life’s about to change in the warehouse and they’ll wonder how they ever managed without it!