Branding - benefits of it

What is Happening with Own Brands

What is happening with own Brands?

What is happening with own Brands? If you have your own brand you’d be smart to understand what everyone else is up to. With supermarkets and alike reducing the number of brands on their shelves in favour of their own brands, consumer choice is becoming limited. This is most likely an experience we all share, but are you aware just how far own branding is going? It’s not just the likes of Tesco’s own brands such as; Tesco Value, Tesco’s Own and Tesco Signature. There’s so much more happening behind the scenes when it comes to branding.

As a brand owner, here’s a few snippets you may find interesting:

The Retailers & Branding

Supermarkets also have their own unique set of brands. These are no doubt based on top selling products from their sales analysis. For example, take a look at Boots own No 7 range and its own branding

Amazon’s at it too and on a much larger scale. All that hard work resellers have put in to finding unique products to sell through Amazon’s platform may well result in Amazon creating their own brand and acquiring a chunk of those resellers sales. Brands you may already be familiar with are: Amazon Basics and Amazon Essentials. However, they’ve cast their net much wider with other brands including: Presto (health & household), Kid Nation (Kids clothing), Mama Bear (Baby range). If you want to see the whole list ‘recode’ have done a great summary, check it out here.

holland & barret

Holland & Barrett

Holland & Barrett have been reducing Brands on shelf in favour of their own brand for years. A significant number of products on shelf are now branded Holland & Barrett. Sadly, this limits ‘quality’ available in store as it does with supermarkets.

The Distributors

Distributors are on it too and are beginning to sell a portfolio of own brands. For a plethora of reasons. Here’s our top three:

  1. Through frustration of dealing with a brand who continuously has issues with supply, otherwise they probably wouldn’t have even considered it!
  2. Able to sell their own product and make greater margin…which is always very incentivising.
  3. Brands streamlining their supply process too much resulting in lack of staff and therefore only concentrating on large accounts, which not every distributer has access to.

Brand owners

So, what’s next for brands? Brands have started setting up their own websites and selling other brands as well. This means there’s no ‘ceiling’ on the amount of products a brand can sell, or revenue a brand can make by restricting itself to its own lines. We are seeing this happen much more often.

The Power of Branding

The Power of Branding – What is happening with own Brands?

Have your own brand, thinking of selling on or directly to Amazon? Here’s some food for thought:

Should I sell my brand direct to Amazon?

No is the quick answer. You can often loose complete control over your brand. If Amazon buys your brand and they don’t sell it, they may slash prices (even at a loss) to sell it through. This can rapidly ‘mature’ your brand and extremely quickly, resulting in you needing to start brand building all over again.

Should I sell on Amazon under my actual brand name or a ‘ghost brand’ name?
Logo of Amazon

Is selling direct to amazon a good idea?

This is a great question and one we get asked often. It really depends on your brand positioning. High end brands can use Amazon to gain access to their millions of active customers and it often drives traffic to their own brand website where they reap the rewards of greater margins then on Amazon. However, just as many high end brands do not want their products appearing on Amazon at all and this needs to be managed. Lower to mid end brands often sell on Amazon and usually under a ‘ghost brand’, so they don’t dilute their own brand’s identity, which they will have spent some considerable time and money building.

Mostly we’ve found, brands prefer not to be involved when it comes to their brands being sold on Amazon. This is a mistake, although you can’t leverage complete control in many cases (depending on how your distribution is set up), it is better to know what is happening with your branding than stick your head in the sand.

Need to talk to someone about Branding Strategy? Give us a call or drop us an email.

3D technology without glasses

3D Screen Technology without Glasses

3D Screen Technology without Glasses – Give yourself the Advantage

Imagine you’re at the World Trade show for your industry and trying to stand out from the crowd. How do you differentiate from all the other stands? How do you grab attention? How do you project your brand as Cutting Edge above your competitors? What do you have the other brands don’t have? We can provide the answer… 3D Screen Technology without Glasses.

Now your audience cannot pass without noticing your brand. It is quite literally ‘eye-catching’.

Imagine an action shot here in 3D

Imagine an action shot here in 3D – Give yourself the Advantage

About the 3D product of the future

Relton Associates has access to some very new technology that would suit Stand-out High End brands. We have the ability to show film in 3D, without the need for 3D glasses. The technology is in the Screens (mobile phones to big/multiple screens for concerts & shows), the Software that supports it and knowledge & expertise on how to use this technology to produce film. But it doesn’t end there, we have access to drones strong enough to pull a water skier through the waves, to silent running motorbikes to film the perfect smooth moving super car gliding round the mountain passes in 3D.

Where do we see this 3D Screen Technology?
Imagine being given a Coca-Cola in 3D

Imagine being given a Coca-Cola in 3D

We know this technology is sought after in the luxury car market, especially for World shows such as The Geneva International Motor Show or The Salon Privé Supercar Show.

There are other potential markets like; Concerts and Events, Corporate World Sports Events, Military hardware events/shows and Premium Marketing Agencies looking to acquire an advantage for their clients. All seeking to make a real impression on their desired Target Audience.

Relton Associates can give your brand this advantage. We will deliver from start to finish 3D technology and production without the need for glasses. Delivering storyboarding, scripting, shooting, editing, final cut, monitors & video walls, full installation with complete back up support to anywhere in the World.

However, each bespoke delivery is exactly that, completely bespoke. For example; you may wish your own producer/team to deliver the story boarding, script and to manage the production and just use the glasses free 3D technology with its professional team in support. We can make this happen and deliver the elements of expertise that you need. Allowing you to plug-in just what you require, complementing your team’s set up.

Amplify your brand image with Cutting Edge Technology

Gesturing to control 3D screen

Bespoke also means branded hardware in your desired livery, touch screen or even being able to influence what is shown on screen through ‘gesturing’. This amplifies and re-enforces your brands cutting edge up-to-date technological outlook. Adding even further value to the proposition of glasses free 3D technology in your hands.

Based in the Home Counties and London, delivering Globally. If you are looking for your Brand or a client’s brand to stand out from the crowd and make a truly eye-catching impression then get in touch immediately. Exclusivity is an option, subject to availability.

Relton Asscociates delivers Brand Awesomeness – Give yourself the Advantage.

Get in touch now, complete our contact form or call us on +44 (0)20 3745 2505.

Update  – The Evidence is Clear – 30% more Sales due to 3D tech

3D glasses free technology in action

3D glasses free technology in action

…And in addition to the above blog here’s an update. We now have some

conclusive evidence confirming 3D glasses free technology is making a significant impact. In Solna Business Park, Stockholm featured a wooden Chiquita branded stand selling bananas with a 3D Glasses Free auto-stereo screen.

After 6 months Chiquita reported an impressive increase in sales of 30%. This evidence supports the University of Tilberg’s research, partnered with Red Bull  who tested 3 scenarios in stores; no screen, a 2D screen and a Glasses Free 3D screen.

The research data confirmed customers on average looked at the 3D screen 3 seconds longer then the 2D screen, translating to 45% increase in attention and a 75% increase compared to no screen at all.

The real breakthrough for Red Bull was an increase in sales in petrol stations by another impressive 8.5%

3D technology without glasses

Imagine the future – 3D world seen with your own eyes