PI LIVE & Influencer Marketing Show Review

PI LIVE & Influencer Marketing Show Review

Time is precious and time is money. Attending a trade show needs to be worthwhile. There are plenty that are not worth the effort. So, is the PI LIVE & Influencer Marketing Show worth the time and money?

I attended the shows to keep myself up-to-date on affiliate marketing, in particular to check out what was new, if anything. The other main reason was to gain a greater understanding about influencer marketing.

As soon as you walk in the friendly, yet professional atmosphere’s there, everywhere. Yes, it’s about showcasing, but you immediately feel like you are among like-minded professionals. There’s little ‘selling’, because the tech and services often speak for themselves.

What’s so special about the PI LIVE & Influencer Marketing Show?

The quality of the attendees and the quality of the businesses presenting is definitely confirmation you are in the right place (as it should be). It may sound obvious, but I’ll say it anyway; this is a show whose focus is around performance and measuring that performance.

Marin Dome stage at PI Live & IMS Show

Marin Dome stage at PI LIVE & IMS Show

This is a huge differentiating factor to other shows as they can lose that type of focus…it’s very ROI-driven. As a self-confessed numbers guy, this excites me. This is one of the main reasons I’ve been two years in a row.

Other reasons to attend? It attracts serious digital specialists from all over Europe. You can have engaging conversations with people you wouldn’t normally encounter; digital professionals whose passion equals yours.

Also, it’s enjoyable. This may seem a moot-point to some, but it has a really good vibe. Full of positive energy, full of positive people who are happy to be there. It makes a huge difference when you compare it to other shows. I had to duck out before beer o’clock as I have a young family and wanted to be home for bedtime…but I was enjoying it and wanted to stay, which is rarely the case at shows.

 

Top tips for planning ahead

It was a busy Tuesday when I arrived at 9am as doors opened, queues are organised and moved swiftly but they may delay you getting to the first talk or session. So get there in good time.

I highly recommend you plan your day, especially for the talks. When I arrived the Kindred Theatre was on the 2nd floor and took longer than I would’ve liked to find. The case studies only had a certain number of allocated spaces, arrive at least 10 minutes ahead of schedule to secure your place. Sessions at the Main Stage and Marin Dome are going to be just fine as there’s plenty of overflow space.

What about the quality of the speakers?

There’s a variety of topics and plenty to fill up both days of the show. To that end if it’s possible, attend both days to ensure you soak up as much as you can. You may have to make some tough choices between which sessions to attend though.

As there are so many talks it would be a lengthy article to comment on all of them. The one that stood out for me was the first talk I attended: ‘The coming revolution of immersive internet and dominance of virtual influencers’. This was genuinely impressive innovation I had not seen before and un-questionably the future. Like it or not virtual influencers and artificial intelligence will be a major influence on our children and may already have significant influence on many of us. You could not fail to be impressed with how Dudley Nevill-Spencer presented what this future space is going to look like and what is (surprisingly) already in play.

The icing on the cake

Digital Disruptors Final at PI Live & IMS Show

Digital Disruptors Final at PI LIVE & IMS Show

For me the Digital Disruptors Final was the icing on the cake. This touches on a passion and a frustration of mine:

• The passion is engaging with the youth-of-today who have that digital and entrepreneurial mindset and enhancing it
• The frustration with why large corporates and their out-of-date recruitment processes who seem to struggle recruiting in the digital world. I’ve even written an article about it: 5 reasons why large corporate businesses struggle in the digital world

The aim of digital disruptors is to encourage young people to investigate the online space, empowering them think outside the box and about what is achievable. You don’t need degree to be work within the online ecosphere, and digital disruptors embraces this.

Will I attend the PI LIVE & Influencer Marketing Show again next year?

YES. I found the Influencer Marketing aspect of the shows very strong. I wanted to spend more time being talked through demos. Often you don’t need to attend particular trade shows two/three years in a row, but with the technology moving so swiftly, missing the show means you may well miss the next early stage innovation.

…and some admin points

Lunch at PI Live & IMS Show

Lunch at PI LIVE & IMS Show

Dietary requirements – I have a bit of a snowflake diet these days (Dairy, Gluten, Egg, and Potato intolerances are just a few of the no-go foods), but this is not an issue here and plenty of choice even for me

On tap – Complimentary water, coffee and fruit is provided throughout the day and there’s plenty of it
Cloakroom – Complimentary
WiFi – Complimentary
Places to work while at the show – These are provided in The Nookery

e-commerce Insights and Expo Olympia London

Blogging for e-commerce Insights

Blogging for e-commerce Insights

Blogging can take up a lot of time, unless it’s about topics you enjoy. I certainly don’t consider myself to be a great blogger as I simply don’t do enough. Neither am I what I would consider a ‘natural writer’. Making time to blog when you have other paid work to complete is a constant internal discussion I have with myself…but I have been doing more blogging for e-commerce Insights as we all as for myself.

Board of Experts for e-commerce Insights

Board of Experts for e-commerce Insights

So what’s changed? The only thing that has changed is I’ve been writing about topics I really enjoy. When you do this it’s suddenly not work at all. So here’s three blog posts I’ve written for e-commerce Insights. e-commerce Insights is part of the e-commerce Expo which is event dedicated to the entire breadth of e-commerce from acquiring traffic to warehouse operations. This years e-commerce expo teas place at Olympia London on September 28-29th 2016

Enjoy the read:

Finding the metrics that really matter: Gold-plated KPIs or vanity fluff – with hundreds of different metrics available, how can you be sure you are using the right data to make smarter decisions?

Single Customer View Cynics vs Believers: Is SCV within reach or a mythical beast? – Wouldn’t life be better for everyone if you could see all your customers’ interactions, across all platforms and devices, in one place?

What does customer experience mean to you? – We ask the experts – Does your brand provide the best customer experience to its consumers?

As a member of the Board of Experts for e-commerce Expo, TFM and Customer Contact Expo you will find me Blogging for e-commerce Insights on a regular basis.

Happy New Year from Relton Associates

New Year Resolutions…not on your nelly!

New Year, New Resolutions…not on your nelly!

2015 was a fantastic year and 2016 is going to be even better. It’s only January 8th and so far a lot has already happened…

Royal Mail have purchased NetDespatch, a very shrewd move indeed and giving them instant competitive advantage. More importantly giving our clients another edge.

Also, a nice surprise from UKFast, the leading hosting company gave us a nice surprise for our client for 2016…credit for not using all our pre-arranged package. There’s a nice warm fuzzy feeling that comes from working with ethical and morally grounded companies like UKFast.

We at Relton Associates are building on the success of 2015 and continuing to do what we do best. Just a few BIG achievements for 2015 were:

  • Increasing one of our client’s Amazon store sales from £0 to £1/2 million with strong margins. We’re also leading against our competitors Customer Service (feedback) and delivery metrics. We know this because we were invited to join Amazon’s new 24 hour delivery promise in BETA where competitors weren’t.  Automation with a little bit of heart and soul was key to our success. Next stop for January 2016…going International!
  • A new client, NATO came on to our radar who we served with Social Media strategy and analysis. Monitoring brand reputation and advising on actions to take. We’re looking forward to working more closely in 2016
  • We also provided key note speakers to various events including IBM and online brand reputation management and even got involved delivering lectures to Universities across London

In the first quarter of 2016 we will be delivering new website builds, digital marketing plans, new service developments and working with some new clients, namely the US Marine Corps.

Roll on 2016, roll on more success…watch this space.

Relton Associates go International with IBM and CIM image

Relton Associates go International with IBM and CIM

Relton Associates go International with IBM and CIM

Relton Associates provided a keynote speaker for IBM at a Cyprus Institute of Marketing (CIM) event on December 9th 2015. Covering ‘All things Digital – Creating Business Strategy built around analytical data and results’.

There’s nothing more satisfying then delivering a talk on a topic so close to our hearts, and helping CMO’s, CTO’s, CDO’s and Marketeers from all walks of business with some creative ideation that positively increases the bottom line.

Relton Associates go International with IBM and CIM Agenda

Relton Associates go International with IBM and CIM Agenda

The biggest satisfaction is seeing lights go in fellow marketeer’s heads as your speaking. Seeing your audience frantically writing down something that has caught their attention. This particular talk was based around KPI’s and case studies, real examples of success. Above all, it removed some of the ‘cloak and dagger’ mystery around how to achieve results in various areas of digital marketing. Especially how to measure success, and not just through traditional KPI’s which focus on sales. We also looked at Brand Reputation Management and how to control and influence where and how your brand appears online. This included Social Media and what is being said about your brand (and how to influence it positively), and, how to stop your brand’s products appearing on Amazon and other market places should you not want them there.

Sometimes you’re not sure if your audience are engaged and whether the case studies presented are anything new. On this occasion we were rewarded by guests taking pictures of the presentation which is extremely encouraging. Evidence that what you’re bringing to the table is relevant, understood and above all ‘useful’.

If any of the mentioned topics are of interest to you why not drop us a line?

Enough amount of blogging

How much Blogging is the right amount?

How much Blogging is the right amount?

For my first Blog I feel the need to talk about blogging. Why…because I’ve been having an internal debate with myself about ‘how much blogging’ is the right amount of blogging. The debate didn’t take too long to be honest and I came to a conclusion rather swiftly.

I will be blogging only when I have something interesting & topical to blog about, something useful & empowering to say, or, I’m in the mood for a really good rant! With that in mind hopefully you will find my blog posts relevant, worthy and even fun to read. Just as important, google and other search engines will also like my content and hopefully you will ‘find them’ through the search engines. Search engines love good quality content.

Blogging is an excellent way to boost your websites SEO (Search Engine optimisation) and you should probably blog more often then I intend to…if SEO is one of your main goals. My goal is to not just SEO focused though. The aim of my website is three fold:

1) Build a website myself – I have project managed the build of many websites, some bespoke, some with ‘off the shelf’ CMS (Content Management Systems) and some very large and impressive e-commerce stores…but I have never done it myself from scratch and I wanted to learn (sign of a true digital geek apparently).

2) To grow my Digital Consultation business – I have a portfolio for Branding and ‘off-line’ marketing but not for online. What better way to show your understanding of the digital landscape then by presenting them in the format which mirrors what you claim you can do for someone else.

3) To empower visitors with information about the Digital World – Nothing frustrates me more then an SEO company that charges you £10K per month for work I know costs £500. Hopefully I will be able to pass on some of my learnings to you, my visitor, on many of the digital marketing and acquisition channels.

Having said all that, it is nice to have a platform to express yourself and the businesses ideas…what can possibly go wrong?