Molly Mojo Branding
Target Audience – Parents, 70% female, mostly aged 25-44 years, 90% from England and 25% from London. 39% view/shop on a mobile device
Story – Run by parents who want lives to be made easier for all parents, with a little added Mojo. If it doesn’t help parents they don’t sell it
Logo & Strapline – Purveyors of Mother’s Magic
Brand Guidelines –
Here is a snippet from the brand guidelines: “Molly is able to show empathy and understanding. She is never judgemental; in fact if people are judgemental she doesn’t like it, and will say so too. She respects everyone and believes everyone has a talent and something wonderful about them. Molly wants to make parents’ lives easier by adding a little Mojo to everything parents do. Molly often uses the word Mojo when she talks to people too.”
Important note: This particular client was originally operating under a different URL, name and branding. Although it does cost in terms of time and money to re-brand, these changes should be made if it’s going to add value to your business. Re-branding can make a significant difference to your bottom line.