Are You Google Fit For Business?
Are You Google Fit For Business? I am sure everyone reading this article who is responsible for their website and where it appears in Search Engine’s has asked themselves this very question. How do you know you have set up everything correctly for Google?Can Google to crawl your website and rank it favourably?
Relton Associates has devised the ‘Are You Google Fit For Business?’ report that assesses Google’s Top 50 Key Ranking criteria. Letting you know whether you are Google Fit For Business. Every report is supported with a phone call or face-to-face meeting. We take you through the report and explain what you need to do to become ‘Google Fit For Business’.
The report is easy to understand and uses a traffic light system on what needs addressing first. It is also delivered in a list format of tasks that need to be addressed. Naturally the report can be shared with your whole team, each member given the task to implement which they’re responsible for. Making your website search engine ready.
We have focused on Google as a search engine simply because in the UK it accounts for 85% of the total market share according to Statista. These stats are similar for the US as well. If you are interested in the UK search stats here they are: Bing takes 2nd place with 11%, Yahoo! 3rd spot with 3% followed by MSN (0.5%) and DuckDuckGo (0.3%). The other search engines algorithms work in similar ways, so if you are Fit For Google, you’ll highly be fit for the others (even with the Russian search engine Yandex).
Google’s Top 50 Key Search Criteria
Your report is broken down in to certain key areas Google focuses on and we have listed some of them below. The aim of the report is to inform you of where you need to carry out work to compete on search engines.
The good news for you is, out of the many reports we’ve done so far, there’s always room for improvement. This means your competitors are highly likely to be in the same situation.
By addressing the points raised from the Are You Google Fit For Business report, you will give yourself the advantage over your competitors. Here are 4 of the key areas we check, there are plenty more we check but we just wanted to give you a taste…
HTTPS versus HTTP – Is your site secure?
Online security is becoming extremely important and your website needs to be HTTPS. The additional ‘S’ on HTTP stands for Secure and is just one of the tests we carry out. Currently web browsers like Google Chrome reward sites for being secure in the Search Engine Ranking Positions (SERPs). This is going to become even more important come July 2018 when Google Chrome will punish non-secure sites with warning messages (see image).
Your website speed is another key search criteria and crucial to your Search Engine Optimisation (SEO) efforts. Poor speed will result in poor SERP. We test your website in the same way Google tests your site: which includes 3G & 4G testing, mobile testing, desktop testing, when your visitors use WiFi and many more scenarios. Interestingly, Google does not use the best tools to test speed, there are better tools then Google’s, so we use those as well.
Google Website Tools
By using Google’s website tools such as Google Analytics you’re sending the correct signals to Google by presenting yourself as a more bona fide company…not to mention the rich data benefits! Even having a Google Adwords account will boost your chances of being seen by Google as a bona fide company; because you upload bank details. Many will tell you this should not affect your SEO, but we have seen the differences having correctly set up all of Google’s tool kit can bring.
Equally important, is setting these tools up so you the business owner, has control. No one ever wants to be held ransom by an agency or face the challenges of claiming ownership through Google. This is an admin nightmare you don’t need. We check all the above is in place and set up in the correct manner.
We check a vast array of your content structure. Most importantly we give you very specific examples of what you need to update. We look at whether things like Page Titles are the correct length, are duplicated (definitely frowned upon by Google), and are again presented in the correct manner.
Are You Google Fit For Business Summary
Without being set up correctly you are in danger of any SEO work you do being a waste of time, money and resources. The Google Fit For Business Report enables you to either address the areas which need addressing. In the very rare event that you are Google Fit For Business the report gives you peace of mind. Either way, once addressed you can go all out with SEO in the knowledge it will have a positive effect on your business’ SERP in search engines. Get your easy to read Google Fit For Business Report now for just £395!