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On-page SEO is optimisation of webpages content for both, users and search engines, to help pages rank higher and drive more organic traffic. On-page SEO includes optimising title tags, headings, subheading, internal linking, images, and alt text for search intent.

Off-page SEO is a strategy requiring activities off of a website leading to improving site’s rankings through earning reputation. This strategy include building quality backlinks, content marketing, encouraging branded search, social media shares and engagement.

The list of benefits is endless. Regular competitor analyses give your business a competitive edge over other businesses in your sector as it will help you identify new opportunities, prepare for potential disruptions, learn different ways of how to reach new customers, keep up with trends.

To choose the right Content Management System (CMS) for your website you should look at the source. A closed-source CMS means you don’t have access to the source code, you can’t see it or modify it. This means that you have lost control and have to work within the constraints of the CMS. The open-source CMS on the other hand gives you freedom and flexibility. Find more on our pages or book a consultation with one of our specialists.

Here are some of the digital channels you should be considering when looking to acquire new customers: Search Engin Optimisation (SEO), Pay Per Click (PPC), Referrals, Digital PR, Social Media, Affiliate, and more. In this day and age, you can’t just choose one. Potential customers will come from more than one direction and will more than likely check you out through several channels open to them before they commit to a purchase.

Google Ads (formerly known as Google AdWords) is Google’s bid-based online marketing and advertising platform. Google Ads appear across Google search results and millions of Google partner websites. This platform enables you to control your costs, measure your success, and target your focus audience. With the right campaign, you can bring in a lot of traffic and conversions for your brand.

Domain Authority (DA) is a metric score from 0 to 100, developed by SEO nerds to measure how well a website will rank on a search engine and how much organic traffic may receive from Google. The higher the scores the more valuable and trustworthy the website is.